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Challenge Stages

STAGE 1 - SUBMIT YOUR REGISTRATION

So you’re ready to take the first step! Find a teammate the same nationality as you and in the same stage of study OR if employed, both members should have up to a maximum of 3 years working experience. Then submit your registration between the 7th September 2017 and October 6th 2017.
Registrations received after the outlined submission deadline, will be automatically considered invalid. For more details on eligibility please refer to the T&C.

STAGE 2 - ELEVATOR PITCH & BUSINESS CASE

STEP 1 - ELEVATOR PITCH

After successful registration you will receive an invite via email to submit your Team’s 90 second ‘elevator pitch’ video in English. Your video can be submitted between the 7th October 2017 and 20th October 2017.
The elevator pitch is a short, creative and to the point overview of your idea that addresses the business challenge:
“You have been given 100,000 US dollars to start your own health and nutrition business in the food and beverages space. Which health and nutrition business will you start and why?"

And needs to answer the following questions:

• What is the focus of your big idea?
• What is the rationale for selecting this business?
• What makes your team's idea Game Changing?

Get creative with your video, you can use animations, presentations or simply speak to the camera. Your video should not exceed 40 MB in size and should be in MP4 format.

You can access some helpful video tutorials to equip you with best practice tips for your elevator pitch. 

STEP 2 - BUSINESS CASE

Teams with the best ideas following elevator pitch stage will be shortlisted and invited via email to submit their business case presentation, your business case can be submitted between the 25th October 2017 and 12th November 2017. Your presentation needs to address the following business challenge:

“You have been given 100,000 US dollars to start your own health and nutrition business in the food and beverages space. Which health and nutrition business will you start and why?”

Include in your business case:

•  How will your idea come to life?
•  What resources and human skills will you require?
•  What will your financial plan look like?
•  What will your marketing plan look like? Who will be your target audience?
•  How will your idea impact the environment?
•  What risks do you see in your idea?
•  Why will your idea continue to stay successful in the long term?

Your Business case must be submitted in PDF format not exceeding 10 slides and 3 MB in size.

You can access some helpful video tutorials to equip you with best practice tips for your business case.

Shortlisted Teams will be required to attend interviews via phone, webcast, skype or video conferencing with our expert judging panelists, where they’ll present their business cases in detail and answer any further questions.

STAGE 3 - REGIONAL SEMI FINALS

Top shortlisted teams following the business case interviews are required to attend a regional semi-final Interview round with our expert judging panelists. This round of interviews will be conducted via webcast, skype or video conferencing.

Interviews will take place between 14th November 2017 and 21st November 2017.

For details on prizes please refer to the T&C.

STAGE 4 - SECTOR FINALS IN DUBAI

Following the regional semi-final interview round -the first place winners from - Asia Pacific, India, Middle East & North Africa will embark on an all-expenses paid trip to Dubai where they will compete to win the grand prize.

Interviews will take place on 6th December 2017.

For details on prizes please refer to the T&C.